plaidCTF 2014 - doge_stege (for100)

For PlaidCTF2014, Eindbazen and fail0verflow joined forces as 0xffa, the Final Fail Alliance.
Don't miss out on other write-ups at Eindbazen's site!

This challenge was about extracting a (not very well) hidden message out of an image file:

Forensics (100 pts)
You were startled to learn the The Plague has been behind many of the
most popular internet memes. We believe he hides information in these
funny pictures with steganography in order to broadcast his messages
through time without detection. Find the hidden message, stop the

Original doge_stege Image

Obvious Stego is Obvious

The first thing to do with every file you get from a CTF challenge is to run the file command on it:

% file doge_stege.png
doge_stege.png: PNG image data, 680 x 510, 8-bit colormap, non-interlaced